Category: Main Blog
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We have a fantastic opportunity for a Full-Time Sales Assistant to join our friendly team in our shop in Dalston, London. William Gee is a long-standing family-run haberdashery in Dalston, London, who are celebrating successful high street trading for 114 years. Our shop is now looking for the right candidate with retail experience who has a keen interest in our products,
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Dear customers, suppliers & friends, We've restocked & we're ready to go! It's been a long 4 months without you, however our shop in Hackney has reopened its doors...and we can't wait to see you again! We're happy to announce that our shop at 520 Kingsland Road, London E8 4AH has reopened for the first time since lockdown started in March 2020. Planning
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Dear customers, suppliers & friends, As we come to the end of the year, all that remains is to thank you for your support and custom throughout the year. Here's a run down of what went on at William Gee HQ in 2019... This year, we added many new sewing products to our range, both online and in-store, and we hope that we can continue
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We've updated our product list, introducing new lines and removing discontinued ones, in order to give you a comprehensive list of all the items we stock at William Gee. The majority of these items are available online, though please do get in touch if there's something you cannot find and we'll do our best to source the products for you. [caption
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UPDATE: FLASH SALE IS NOW OVER :( We've got some exciting news for our lovely friends & family...We'd like to invite you to William Gee's SUMMER SALE Event on Friday 28th June 2019! We're sure you've been busy creating, making and mending your fabulous projects over the winter months. Now, with the sunshine slowly beginning to tease us, we thought it's the perfect
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The past few years has seen a rise in smaller sewing companies and now there seems to be patterns to suit everyone, whatever their style. From French style to vintage inspired, here are a few of the best independent sewing pattern companies out there and the pick of my favourite makes. If you know of any others that should be
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The Great British Sewing Bee returns in 2021 & are NOW OPEN for applications! • Sewing Bee set to broadcast on BBC 2 in 2021 • Applications close Monday 25th May 2020 Are you nifty with a needle or handy with a hem? Put your skills to the test! Producers of the show, Love Productions, are looking for the next group of brilliant, amateur sewers
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Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | | Part 4: Fastenings It’s what’s on the inside that counts... It’s an old adage that it is what is on the inside that counts, and when it comes to constructing a professional garment, it makes a huge difference to collars, cuffs, waistbands and more... There are three main
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Main Blog, Alterations and Upcycling, Sewing for Beginners, The Sewing BeeJan 29 2019| great british sewing bee 0 Comment
Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | | Part 4: Fastenings After part 1, your sewing studio should be fully equipped and we are ready to move on to the interesting part – designing and making clothes! To make clothes there are two ways of starting: draping on a dummy or model and sewing from
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Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | Part 4: Fastenings Ever wondered what goes on in a professional sewing studio? Has the Sewing Bee inspired you to give it a go yourself? Here are some useful tips and insider secrets on how to take your projects from amateur home sewer to professional couturier in no
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Beat the January blues in our fantastic Winter giveaway! We want to give 1 lucky person the chance to win a STYLISH Sewing Kit, sponsored by William Gee! What's more, we have some fantastic runners-up prizes too! » Prize Breakdown Winner: William Gee Sewing Kit! Runners Up: William Gee's Pot Luck Moon Threads x 10 reels » How to enter Entering the prize giveaway is completely
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Main Blog, Industry Trends and News, Sewing for Beginners, The Sewing BeeApr 18 2018| great british sewing bee 0 Comment
That's right, you heard correctly, our favourite TV Programme is back! Though one person will be missing from the mix...We can confirm that Claudia Winkleman will NOT be presenting the show, which as of yet does not have a broadcasting date. Head to William Gee Online for professional sewing, dressmaking & fashion design tools with FAST delivery! After a couple of years of
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To celebrate William Gee's 112th birthday, we are giving you the chance to win a Janome J3-18 Sewing Machine in our prize giveaway, as well as some fantastic runners-up prizes too! We are proud to partner with Tysew, a leading supplier of high quality sewing machines (and another UK family-run business), for this fantastic prize. » Prize Breakdown Winner: a Janome J3-18 Sewing
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William Gee are proud to present to you A Guide to the Best Sewing Blogs to Follow in 2018! We've been on a mission to find the top sewing bloggers in the UK (as well as a few international bloggers) and now, after months of speculation, we're ready to reveal the winners of William Gee's Sewing Blog Awards 2018... We received thousands
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WE'RE SO EXCITED to let you know that William Gee have teamed up with Fashion Enter, an award-winning social enterprise within the fashion and textiles industry based in London. But before we tell you more, we wanted to ask you this: • Are you a fashion student looking to gain exposure to the highest level of manufacturing in Britain? • Are you
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It’s that time of year again, when you get to have your say on who should feature in our Best Sewing Blogs to Follow in 2018. This is your chance to tell us who to celebrate. Check out the winners of William Gee's Best Sewing Blogs to Follow in 2016 here We're really excited to be doing this again! Tell us about your favourite
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William Gee Directors Jeffrey & Adam Graham were invited to talk on The Jo Good Show at BBC Radio London, and for those that missed it, we've uploaded the broadcast here: https://www.youtube.com/watch?v=FGk2ExD5YIU&t=7s We absolutely loved our time on the show, talking about our family-run haberdashery and how a business of 111 years old operates in today's fast-changing world. The clip was broadcasted in May
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Yes, that time has arrived again. Straw hats the size of a small planet are fished out from the back of the airing cupboard and plucked into shape. Formal suits are donned in the hopes that the moths have not been dining on it. Will the waistband fasten? Love them or hate them, matrimony has been an integral part of society since
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I have been teaching pattern cutting for a number of years, but have a particular interest in pattern cutting using simple geometric shapes. One of my students brought in a skirt for me to look at, this is my ‘simple shapes’ version. The basic tools required are a set square or pattern master plus a metre ruler. The basic tube is
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Tailoring is a garment construction process with unique parameters. If it was a winter sport, I imagine it would be professional slalom skiing. Each calculated step and process may appear rather unnecessary, but omit it or approach it with a carefree manner, and it will be your undoing. Traditional tailoring is about precision and calculation. Not speed. The end result is
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It's competition time! To celebrate Spring 2017, we're giving you the chance to win some fantastic prizes courtesy of William Gee! We are delighted to give one lucky person the chance to win a great selection of sewing tools and treats, an exclusive collection of 10 patterns, fantastic sewing magazines and so much more! Don't miss out - enter now! Included in the prize: -
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The 10th and final dress of this series is a self-drafted high neck dress, inspired by the ever growing, sports-lux fashion trend. Unlike the other posts in this series I won't take you through each step of the construction (as it isn't a pattern you can purchase yourself, so I am unsure how helpful going through each step would be). Instead I will talk
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The 9th dress in the series is a cold shoulder dress, using a pattern from Prima magazine. I chose to do this as the penultimate pattern as it is a construct-it-yourself pattern. Similar to PDF patterns you can download online, Prima patterns need a bit of work before you can get down to sewing. I am a huge fan of Prima patterns
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The 8th dress in the series is option D of Vogue pattern, V8849. I wanted to leave a dress (with a full sleeve insert) close to the end because as a beginner sleeves are quite difficult to insert. Although I won't class myself as a 'beginner' anymore I still find it hard to get a smooth shoulder seam. And this dress
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- We’re hiring: Join the team in our London shop!
15 Sep 2020We have a fantastic opportunity for a Full-Time Sales Assistant... read more - Our shop has reopened!
14 Aug 2020Dear customers, suppliers & friends, We've restocked & we're ready... read more - A Festive Note & Christmas Opening Hours
12 Dec 2019Dear customers, suppliers & friends, As we come to the end... read more - Updated 2020 Product List now available
22 Nov 2019We've updated our product list, introducing new lines and removing... read more - William Gee’s Summer Sale 2019
6 Jun 2019UPDATE: FLASH SALE IS NOW OVER :( We've got some... read more - A guide to the best independent sewing pattern companies
3 Apr 2019The past few years has seen a rise in smaller... read more - Great British Sewing Bee: Apply Now for 2021
3 Apr 2019The Great British Sewing Bee returns in 2021 & are... read more - Sewing Bee Part 2: Pattern Hacking
29 Jan 2019Part 1: Tools of the Trade | Part 2: Pattern... read more - Sewing Bee Part 1: Tools of the Trade
24 Jan 2019Part 1: Tools of the Trade | Part 2: Pattern... read more - Win a William Gee Sewing Kit in our Winter Giveaway!
23 Jan 2019Beat the January blues in our fantastic Winter giveaway! We... read more - HUGE NEWS! Great British Sewing Bee is set to return...
18 Apr 2018That's right, you heard correctly, our favourite TV Programme is... read more - PRIZE GIVEAWAY…Win a Janome J3-18 Sewing Machine!
20 Mar 2018To celebrate William Gee's 112th birthday, we are giving you... read more - A Guide to the Best Sewing Blogs to Follow
20 Feb 2018William Gee are proud to present to you A Guide... read more - JUST IN! William Gee proud to announce collaboration with Fashion...
5 Feb 2018WE'RE SO EXCITED to let you know that William Gee... read more - Nominations Open for Best Sewing Blogs to Follow in 2018!
21 Dec 2017It’s that time of year again, when you get to... read more - William Gee on BBC Radio London 94.9FM
14 Jun 2017William Gee Directors Jeffrey & Adam Graham were invited to... read more - The Ultimate Wedding Season Survival Guide
6 Jun 2017Yes, that time has arrived again. Straw hats the size... read more - Simple Shapes Pattern Cutting: Skirt
18 Apr 2017I have been teaching pattern cutting for a number of... read more - Top 10 Essential Tools for Budding Tailors
24 Mar 2017Tailoring is a garment construction process with unique parameters. If... read more - SPRING PRIZE DRAW! Enter to win £100s worth of William...
16 Mar 2017It's competition time! To celebrate Spring 2017, we're giving you the... read more - 10 Dresses: Self-Drafted High Neck Dress
15 Mar 2017The 10th and final dress of this series is a self-drafted... read more - 10 Dresses: Cold Shoulder Dress
15 Mar 2017The 9th dress in the series is a cold shoulder... read more - 10 Dresses: Long Sleeve Dress
2 Mar 2017 The 8th dress in the series is option D of Vogue... read more - 10 Dresses: Strapless Dress
22 Feb 2017The seventh dress in the series is a strapless, princess... read more
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They have everything and the staff are always lovely
![Abby Robertson]()
Abby Robertson11:56 24 Aug 20Great range of products, helpful friendly staff. Highly competitive pricing. Using DHL means efficient delivery.![susie wagstaff]()
susie wagstaff16:20 06 Aug 20Fantastic. It is pleasing to learn that they're back up and running.![Richard Duffy]()
Richard Duffy14:08 01 Aug 20Adam was very helpful when I accidentally made the wrong order, it was quickly fixed and delivered by the next day! Perfect service. Thank you William Gee!![Anna B]()
Anna B11:41 06 Jun 20William Gee was the only place I could find that would supply thread on-line. They also have a good range of other haberdashery items, and stocked elastic when most other outlets had run out. When one item (a marking pencil) was faulty, I emailed in to let them know and within a couple of hours had a reply and the replacement was delivered the following day. This was mid-lockdown when all haberdashers are very busy and much quicker than other outlets. They are now the first place I’ll look to order any haberdashery.![Clare Bewick]()
Clare Bewick16:05 21 May 20I made the online order from Italy. The shipment was very fast and all purchased items were in perfect state. Is a well stocked haberdashery. Thanks a lot.![Giulia Cilia]()
Giulia Cilia06:35 08 May 20Personal and very attentive service. Speedy delivery, even in these crazy times. Great product range and good prices.![Dallas Taylor]()
Dallas Taylor08:04 23 Apr 20Made my first purchase for my business, Cathrin Brodie Ltd. Excellent and speedy service, great range of products and competitive prices. One item was missed from the order but that was dealt with and resolved very speedily. I have no hesitation in recommending this business and I will certainly be back!![Pauline Randall]()
Pauline Randall16:05 17 Jul 19I was searching for a difficult to find product, Adam from William Gee was incredibly helpful and not only pointed me to the item in stock but also changed the minimum order so it was more appropriate to my needs, thank you that was really excellent! Once ordered the product arrived promptly and as advertised.![Jenny Brent]()
Jenny Brent18:55 24 Jun 19Very good service. Helpful staff with great knowledge. Hope to see shop.![Pauline Rawlinson]()
Pauline Rawlinson14:56 03 Jun 19Great being able to find all your sewing needs in one place. I placed an order for a few items & all were received quickly & at a great price.![Jacqui Thomas]()
Jacqui Thomas11:54 03 Jun 19Excellent customer Service. Had an issue with an order and it was sorted in minutes. Also got items in for me that I need on a regular basis. Good prices too.![Joanna McCall]()
Joanna McCall16:12 23 May 19My first experience of buying from this company. Good price, smooth transaction and super fast delivery. Would definitely recommend them for all your haberdashery needs.![Christine Muttock]()
Christine Muttock15:41 19 Apr 19Great products, I received my order (overlocker thread and dot & cross pattern paper) within 24 hours of ordering. Would definitely order again.![Fiona Barnett]()
Fiona Barnett08:15 04 Apr 19Managed to find exactly what I wanted at a fantastic price. Quick delivery. Very happy.![Lara Lewis]()
Lara Lewis10:33 25 Mar 19Wonderful old shop complete with original layout and fittings. Long may it last. Helpful service too.![Anne Barron]()
Anne Barron15:22 15 Mar 19Thank you very much for my order. I was able to choose the right products at a good price from an extensive range all in one place. Quick delivery too.![CatsMistress]()
CatsMistress12:10 18 Feb 19I'm very pleased with the items that I've purchased and they were delivered very quickly.![jayne cooke]()
jayne cooke07:25 31 Jan 19Not only do William Gee have an amazing amount of products at great prices their customer experience must be second to none! I placed my order at about lunchtime and it was in my house in Derbyshire by 8.15am the next day! Thank you.![Di Kendall]()
Di Kendall12:59 23 Jan 19Quick delivery, quality products I struggled to find a shop that provided all the products I needed and found this! Will order again.![RADUTA ROXANA]()
RADUTA ROXANA14:19 21 Jan 19A great little shop with a good selection of quality haberdashery from notions to lining fabrics. I bought a beautiful pair of William Whiteley Wilkinson fabric shears and they are excellent.![Laura Haines]()
Laura Haines09:57 10 Jan 19Had everything I needed. Delivery was very quick. Will shop with William Gee again.![Richard Christian]()
Richard Christian07:50 24 Dec 18Ordered two pairs of shears. Got an immediate telephone call advising that one item was not in stock but would be delivered as soon as available. Both items arrived within 8 days.![David Brown]()
David Brown15:08 29 Nov 18Brilliantly helpful staff, quick to respond to emails and to ship. Helped me find specific items not on the website and very easy to deal with and process. Will continue to use for future business purchases!![Hayley Jones]()
Hayley Jones11:22 14 Nov 18Excellent service and high quality products. Highly recommended.![C Parfish]()
C Parfish17:08 02 Nov 18My friend bought some Terko satin cotton recently and was very impressed with the excellent service, will definitely use again.![derek richardson]()
derek richardson20:33 29 Oct 18Excellent service - William Gee supplied thread for curtain making that I had struggled to find elsewhere and for a fraction of the price of the few suppliers I had managed to find elsewhere. Delivery was fast and reasonably priced. Would recommend and will be shopping there again. Thank you.![Hannah]()
Hannah09:48 26 Oct 18Good stockist and and very specialist provider![Enrique Rodriguez Moscoso]()
Enrique Rodriguez Moscoso10:28 15 Oct 18I ordered binding and was very pleased with it..Communication went smoothly very nice people Thank you so the sale .Annette from Nottingham. Will definitely buy again![Crabbycheetah]()
Crabbycheetah06:10 07 Oct 18Quick and efficient service. Very good quality products![Mo Heywood]()
Mo Heywood06:07 07 Oct 18Was more than pleased with the things that I ordered arrived very promptly and were packed well would certainly recommend and look forward to ordering again in the future.![caren Tapley]()
caren Tapley07:37 13 Sep 18I ordered a 150m. roll of Dot and Cross pattern and received the parcel the following morning, excellent customer service, thank you.![Janet Megson]()
Janet Megson14:31 29 Aug 18I placed an order for some haberdashery items. They arrived well packed and secure so there was no damage; and, earlier than I expected to receive them. Good quality products, will definitely be ordering again. Thank you very much!![kemi watchorn]()
kemi watchorn12:32 06 Aug 18Placed an order online to collect, was ready quickly and they called to tell me so. Through browsing online store it is probably the best stocked haberdashery in the uk, stocking harder to find and a lot of items for designers. Will definatly be using again.![Thewilsonsdidwhat]()
Thewilsonsdidwhat08:25 02 Aug 18Amazing service. Next day delivery. Good value.![Janette Hall]()
Janette Hall14:15 30 Jul 18Online ordering is simple; efficiency in recieving goods in a timely manner is superb. Will continue to use William Gee.![Lara Kelly]()
Lara Kelly12:26 28 Jul 18Have used them for a number of years both professionally and personally. Great prices, fast and efficient service and amazing staff who go out of their way to help.![Catherine McEvoy]()
Catherine McEvoy16:34 03 Jul 18Excellent service and quick delivery. The only place on the Web I could find Acetate Satin at the correct weight. Very pleased with the product and I will certainly come to you again when we need.![Sifu K]()
Sifu K20:39 30 Jun 18Everything I needed in one place and speedy efficient delivery, can't ask for much more :)![Shirley Mather]()
Shirley Mather15:55 22 Jun 18Lovely habedashery with very friendly and helpful staff. Easily accessible by public transport. Will definitely go again.![Fatima Mirza]()
Fatima Mirza14:35 17 May 18I placed my first order recently and I was very pleased with my purchases. Everything was as described, the quality was outstanding and it was all affordable. Their wide range of haberdashery is the best I've come across. I'll definitely be back for another haul.![twenty.seven zero.three]()
twenty.seven zero.three07:53 27 Mar 18Excellent quality goods and speedy delivery, can't ask for more! I'll definitely shop here again.![Lisa Wightman]()
Lisa Wightman22:34 02 Mar 18Excellent. I made a silly mistake when ordering. Phoned immediately and it was all sorted straightaway. Couldn’t have wished for better service. Thank you.![Joan Clark]()
Joan Clark09:57 25 Jan 18I visited WilliamGee store today. I am a new starter in sewing, so I had just a paper with a list of unknown words to me. Effie, the sales assistant, was very helpful, indeed. She explained to me what I needed for and replied friendly to my queries. So, I easily found all I needed and I am happy! I will definitely recommend this place.![Natalia Kokla]()
Natalia Kokla12:17 10 Jan 18Excellent service provided by this family run business. Not only are the prices superb but the delivery time is swift too. I shall be definitely using William Gee again and have recommended them to all of my 'stitchy' friends!![Zoe Goodwin]()
Zoe Goodwin15:54 03 Jan 18Great price and found exactly what I need, speedy delivery too. Will definitely be returning for more zips!![WOSAT Group SC046663]()
WOSAT Group SC04666309:44 20 Nov 17Amazing selection on their website - lots of unusual and hard to find items. Great prices and quick delivery. I will definitely be shopping there again just because of the extensive range of products.![rosalind povey]()
rosalind povey09:40 02 Nov 17Brilliant service. Really helpful when I telephoned them. My order was processed very quickly. Will definitely use them again.![Jane]()
Jane18:14 31 Oct 17A fantastic place for all haverdashery needs. I've been buying from this company for years. Excellent customer service, responds promptly to any issues. Shopping online is easy, but the shop is always worth visiting.![Sonia Auyeung]()
Sonia Auyeung18:56 06 Sep 17Placed my first online order with William Gee for my small sewing business. Web site very easy to navigate and use, good quality products and very speedy delivery. Very happy customer, I will be ordering again. Thank you.![julie payne]()
julie payne20:03 13 Aug 17Incredible sewing and craft shop, reminds me of long established sewing shops in Manchester growing up in the 80s. It's not a massive shop but they have everything you could ever want at very competitive prices. I also love their bargain bundles and bags.Staff are incredibly friendly and helpful too. I have done both click and collect online and bought from the shop in person, both great experiences but if you're easily tempted I advise the former option.![Sophie J]()
Sophie J23:39 11 Aug 17
