ORDER & ADVICE LINE: +44 (0)20 7254 2451
About William Gee
9000 products - 1 sewing shop - William Gee - Sewing Since 1906
William Gee Ltd was established in 1906, and is now the leading stockist and distributor of textile trimmings and haberdashery products in the UK.
We have a shop located in Dalston, London E8 (conveniently located 5 minutes from Dalston Junction), where we stock over 9000 textiles trimmings and haberdashery products, for use in both trade and domestic/ craft use! We also have a large warehouse full of  rolls of pattern paperscalico, woven fusibleslinings and interfacingsVilene products, muslin and wadding, and other large rolls of material.
Our customers range from the largest clothing manufacturers to couture designers, colleges of design, arts, fashion and textiles, hospitals, theatre and film costume departments, outfitters of uniforms, and dry cleaners. Both our trade and online shop serve customers on a personal basis and we offer deliveries throughout the country and abroad.
We are the top choice for haberdashery and textile trimmings for some of the largest fashion houses (Victoria Beckham, Vivienne Westwood & Alexander McQueen to name a few!) as well as up-and-coming British fashion designers. Our buying experts only find the best quality branded goods, and we strive to supply these items at the most competitive prices both online and in-store.


Most craftspeople find they need a zip or two at some point. William Gee has quite a few, over two million of them. He’s not around any more, but the business which bears his name is still going strong since 1906. Bustling Dalston Junction in the East End of London is where Mr Gee, formerly Goldstein, opened his shop in Kingsland Road. There’s a photograph of him standing in the doorway, underneath the handprinted sign bearing his name. A tad nervous-looking, dark haired, with a fringe and droopy moustache, his buttoned waistcoat and trousers look to be dusted with chalk (or dust!). ‘Button Manufacturer, Tailors, Trimmer and Rag-Buyer, Job Buyer & Haberdasher’ advertises the sign.

Behind the scenes at William Gee. We know not much has changed round here...but we like it that way!

In those days there were many such shops throughout the West End’s big shops and makers. Today, William Gee is still there, one of the few survivors. It is also, the company proudly states on its comprehensive and very 21st Century website, ‘the leading stockist and distributor of textile trimmings and haberdashery in the UK’.
Did you watch The Great British Sewing Bee? Know the name Alexander McQueen? The Lion King? All of these and many more, from the worlds of TV, London’s West End Theatre, Hollywood Movies and leading British fashion Designers shop at William Gee. Fashion students are so well catered for that the site has a student section.
Today, the company is led by Jeffrey Graham and his son Adam, whose grandfather kept the business going after merging his own firm. Jeffrey remembers that as a child there were ’70 or 80′ staff, who would often stay with the company for life. Behind the little shopfront, with its traditional long cutting tables, is a warren of rooms once housing separate activities, such as making covered buttons. As you go up through the building, surrounded by shelves of haberdashery and sewing relics, you feel as if you are visiting different decades. It doesn’t go to waste. Popular are YKK zips at fantastic  prices.

Extract taken from Jo Gourlay; Instagram

Should you have any questions at all, striving for great deals or in need of honest advice, our experienced team can assist you – just call us on 020 7254 2451 or contact us here.
For an in-depth view on the history of William Gee, read Our Story: Family-run since 1906 or read more about our customers here.
For more photos, head to our Facebook page.



Please buy this item for me...I will love you forever!



Chat with us!
Chat with us!
Hello, how can we help you?
Hello there! Need a little help? We aren't currently online, so leave us a message & we'll respond as soon as we can. If it's urgent, please get in touch on 020 7254 2451 or include your contact number below!
Our operators are currently busy. Please try again later.
Please fill in the below and click 'Start Chat'.
Your chat session has ended.