William Gee has been at the heart of British haberdashery since 1906, and today we’re proud to be the UK’s leading stockist and distributor of sewing supplies, dressmaking tools and tailoring essentials.
We’re based in Dalston, East London — just a short walk from Dalston Junction — where our shop and warehouse are stocked with thousands of quality products for both trade customers and craft lovers alike.
Whether you’re browsing in-store or shopping online, you’ll find over 9,000 items from trusted brands, from zips and threads to interfacings, pattern papers and specialist sewing tools.
What We’re All About
Did you watch The Great British Sewing Bee? Know the name Alexander McQueen? The Lion King? All of these and many more, from the worlds of TV, London’s West End Theatre, Hollywood Movies and leading British fashion Designers shop at William Gee. Fashion students are so well catered for that we have a dedicated student section.
For more than a century, William Gee has been a family-run business, still rooted in the same passion for textiles that first brought us to life. Our team are experienced and happy to help, whether you need expert advice or just a great deal on haberdashery essentials.
We serve all kinds of customers — from hobby-sewists and fashion students to the biggest names in the industry. Our products are used by major fashion houses, costume departments in theatre and film, fashion design universities, dry cleaners, uniform outfitters and more. We are the top choice for haberdashery and textile trimmings for some of the largest fashion houses (Victoria Beckham, Vivienne Westwood & Alexander McQueen to name a few!) as well as up-and-coming British fashion designers. Our buyers only find the best quality branded goods, and we strive to supply these items at the most competitive prices both online and in-store. Delivery is available all across the UK and internationally.
A Storied Heritage
The business you see today grew from humble beginnings: William Gee (originally Goldstein, above) opened his haberdashery on Kingsland Road over 100 years ago. A historic photo shows him proudly standing in his shop doorway, chalk-dusted waistcoat and all — a reminder of our deep roots in London’s vibrant East End.
While Mr Gee himself is no longer around, the spirit of quality, service and craftsmanship lives on. We’ve grown, but we still love what we do — and we think you can feel that when you shop with us.
Today, the company is led by Jeffrey and his son Adam, whose grandfather kept the business going after merging his own firm. Jeffrey remembers that as a child there were ’70 or 80′ staff, who would often stay with the company for life. This year – our 120th year in operation – we are a strong team of 15 and earlier in the year relocated into our new creative hub at 2a Forest Road (for those old enough to remember, it used to be our old warehouse across the road!). Please do pay us a visit soon, we’d love to see you!
Should you have any questions at all or in need of honest advice, our experienced team can assist you – just call us on 020 7254 2451 or contact us here.
For an in-depth view on the history of William Gee, read Our Story: Family-run since 1906
We’re thrilled to announce that we’ve partnered with Tree Nation, the platform to reforest the world & fight climate change! Home to over 90 planting projects in 33 countries, Tree Nation is a non-profit organisation that helps people & companies offset their CO2 emissions.