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About William Gee
FIND OUT WHY WE’RE THE UK’S NUMBER ONE SEWING STORE…
9000 products - 1 sewing shop - William Gee - Sewing Since 1906
William Gee Ltd was established in 1906, and is now the leading stockist and distributor of textile trimmings and haberdashery products in the UK.
We have a shop located in Dalston, London E8 (conveniently located 5 minutes from Dalston Junction), where we stock over 9000 textiles trimmings and haberdashery products, for use in both trade and domestic/ craft use! We also have a large warehouse full of  rolls of pattern paperscalico, woven fusibleslinings and interfacingsVilene products, muslin and wadding, and other large rolls of material.
Our customers range from the largest clothing manufacturers to couture designers, colleges of design, arts, fashion and textiles, hospitals, theatre and film costume departments, outfitters of uniforms, and dry cleaners. Both our trade and online shop serve customers on a personal basis and we offer deliveries throughout the country and abroad.
We are the top choice for haberdashery and textile trimmings for some of the largest fashion houses (Victoria Beckham, Vivienne Westwood & Alexander McQueen to name a few!) as well as up-and-coming British fashion designers. Our buying experts only find the best quality branded goods, and we strive to supply these items at the most competitive prices both online and in-store.

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Most craftspeople find they need a zip or two at some point. William Gee has quite a few, over two million of them. He’s not around any more, but the business which bears his name is still going strong since 1906. Bustling Dalston Junction in the East End of London is where Mr Gee, formerly Goldstein, opened his shop in Kingsland Road. There’s a photograph of him standing in the doorway, underneath the handprinted sign bearing his name. A tad nervous-looking, dark haired, with a fringe and droopy moustache, his buttoned waistcoat and trousers look to be dusted with chalk (or dust!). ‘Button Manufacturer, Tailors, Trimmer and Rag-Buyer, Job Buyer & Haberdasher’ advertises the sign.

Behind the scenes at William Gee. We know not much has changed round here...but we like it that way!

In those days there were many such shops throughout the West End’s big shops and makers. Today, William Gee is still there, one of the few survivors. It is also, the company proudly states on its comprehensive and very 21st Century website, ‘the leading stockist and distributor of textile trimmings and haberdashery in the UK’.
Did you watch The Great British Sewing Bee? Know the name Alexander McQueen? The Lion King? All of these and many more, from the worlds of TV, London’s West End Theatre, Hollywood Movies and leading British fashion Designers shop at William Gee. Fashion students are so well catered for that the site has a student section.
Today, the company is led by Jeffrey Graham and his son Adam, whose grandfather kept the business going after merging his own firm. Jeffrey remembers that as a child there were ’70 or 80′ staff, who would often stay with the company for life. Behind the little shopfront, with its traditional long cutting tables, is a warren of rooms once housing separate activities, such as making covered buttons. As you go up through the building, surrounded by shelves of haberdashery and sewing relics, you feel as if you are visiting different decades. It doesn’t go to waste. Popular are YKK zips at fantastic  prices.

Extract taken from Jo Gourlay; Instagram

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Should you have any questions at all, striving for great deals or in need of honest advice, our experienced team can assist you – just call us on 020 7254 2451 or contact us here.
For an in-depth view on the history of William Gee, read Our Story: Family-run since 1906 or read more about our customers here.
For more photos, head to our Facebook page.

  • A great little shop with a good selection of quality haberdashery from notions to lining fabrics. I bought a beautiful pair of William Whiteley Wilkinson fabric shears and they are excellent.
    Laura Haines
    Laura Haines
    09:57 10 Jan 19
    Had everything I needed. Delivery was very quick. Will shop with William Gee again.
    Richard Christian
    Richard Christian
    07:50 24 Dec 18
    Ordered two pairs of shears. Got an immediate telephone call advising that one item was not in stock but would be delivered as soon as available. Both items arrived within 8 days.
    David Brown
    David Brown
    15:08 29 Nov 18
    Brilliantly helpful staff, quick to respond to emails and to ship. Helped me find specific items not on the website and very easy to deal with and process. Will continue to use for future business purchases!
    Hayley Jones
    Hayley Jones
    11:22 14 Nov 18
    Excellent service and high quality products. Highly recommended.
    C Parfish
    C Parfish
    17:08 02 Nov 18
    My friend bought some Terko satin cotton recently and was very impressed with the excellent service, will definitely use again.
    derek richardson
    derek richardson
    20:33 29 Oct 18
    Excellent service - William Gee supplied thread for curtain making that I had struggled to find elsewhere and for a fraction of the price of the few suppliers I had managed to find elsewhere. Delivery was fast and reasonably priced. Would recommend and will be shopping there again. Thank you.
    Hannah
    Hannah
    09:48 26 Oct 18
    I ordered binding and was very pleased with it..Communication went smoothly very nice people Thank you so the sale .Annette from Nottingham. Will definitely buy again
    Crabbycheetah
    Crabbycheetah
    06:10 07 Oct 18
    Quick and efficient service. Very good quality products
    Mo Heywood
    Mo Heywood
    06:07 07 Oct 18
    Was more than pleased with the things that I ordered arrived very promptly and were packed well would certainly recommend and look forward to ordering again in the future.
    caren Tapley
    caren Tapley
    07:37 13 Sep 18
    I ordered a 150m. roll of Dot and Cross pattern and received the parcel the following morning, excellent customer service, thank you.
    Janet Megson
    Janet Megson
    14:31 29 Aug 18
    I placed an order for some haberdashery items. They arrived well packed and secure so there was no damage; and, earlier than I expected to receive them. Good quality products, will definitely be ordering again. Thank you very much!
    kemi watchorn
    kemi watchorn
    12:32 06 Aug 18
    Placed an order online to collect, was ready quickly and they called to tell me so. Through browsing online store it is probably the best stocked haberdashery in the uk, stocking harder to find and a lot of items for designers. Will definatly be using again.
    Thewilsonsdidwhat
    Thewilsonsdidwhat
    08:25 02 Aug 18
    Amazing service. Next day delivery. Good value.
    Janette Hall
    Janette Hall
    14:15 30 Jul 18
    Online ordering is simple; efficiency in recieving goods in a timely manner is superb. Will continue to use William Gee.
    Lara Kelly
    Lara Kelly
    12:26 28 Jul 18
    Have used them for a number of years both professionally and personally. Great prices, fast and efficient service and amazing staff who go out of their way to help.
    Catherine McEvoy
    Catherine McEvoy
    16:34 03 Jul 18
    Excellent service and quick delivery. The only place on the Web I could find Acetate Satin at the correct weight. Very pleased with the product and I will certainly come to you again when we need.
    Sifu K
    Sifu K
    20:39 30 Jun 18
    Everything I needed in one place and speedy efficient delivery, can't ask for much more :)
    Shirley Mather
    Shirley Mather
    15:55 22 Jun 18
    Lovely habedashery with very friendly and helpful staff. Easily accessible by public transport. Will definitely go again.
    Fatima Mirza
    Fatima Mirza
    14:35 17 May 18
    I placed my first order recently and I was very pleased with my purchases. Everything was as described, the quality was outstanding and it was all affordable. Their wide range of haberdashery is the best I've come across. I'll definitely be back for another haul.
    twenty.seven zero.three
    twenty.seven zero.three
    07:53 27 Mar 18
    Excellent quality goods and speedy delivery, can't ask for more! I'll definitely shop here again.
    Lisa Wightman
    Lisa Wightman
    22:34 02 Mar 18
    Excellent. I made a silly mistake when ordering. Phoned immediately and it was all sorted straightaway. Couldn’t have wished for better service. Thank you.
    Joan Clark
    Joan Clark
    09:57 25 Jan 18
    I visited WilliamGee store today. I am a new starter in sewing, so I had just a paper with a list of unknown words to me. Effie, the sales assistant, was very helpful, indeed. She explained to me what I needed for and replied friendly to my queries. So, I easily found all I needed and I am happy! I will definitely recommend this place.
    Natalia Kokla
    Natalia Kokla
    12:17 10 Jan 18
    Excellent service provided by this family run business. Not only are the prices superb but the delivery time is swift too. I shall be definitely using William Gee again and have recommended them to all of my 'stitchy' friends!
    Zoe Goodwin
    Zoe Goodwin
    15:54 03 Jan 18
    Great price and found exactly what I need, speedy delivery too. Will definitely be returning for more zips!
    WOSAT Group SC046663
    WOSAT Group SC046663
    09:44 20 Nov 17
    Amazing selection on their website - lots of unusual and hard to find items. Great prices and quick delivery. I will definitely be shopping there again just because of the extensive range of products.
    rosalind povey
    rosalind povey
    09:40 02 Nov 17
    Brilliant service. Really helpful when I telephoned them. My order was processed very quickly. Will definitely use them again.
    Jane
    Jane
    18:14 31 Oct 17
    A fantastic place for all haverdashery needs. I've been buying from this company for years. Excellent customer service, responds promptly to any issues. Shopping online is easy, but the shop is always worth visiting.
    Sonia Auyeung
    Sonia Auyeung
    18:56 06 Sep 17
    Placed my first online order with William Gee for my small sewing business. Web site very easy to navigate and use, good quality products and very speedy delivery. Very happy customer, I will be ordering again. Thank you.
    julie payne
    julie payne
    20:03 13 Aug 17
    Incredible sewing and craft shop, reminds me of long established sewing shops in Manchester growing up in the 80s. It's not a massive shop but they have everything you could ever want at very competitive prices. I also love their bargain bundles and bags.Staff are incredibly friendly and helpful too. I have done both click and collect online and bought from the shop in person, both great experiences but if you're easily tempted I advise the former option.
    Sophie J
    Sophie J
    23:39 11 Aug 17
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