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Before contacting us, please visit our Frequently Asked Questions as we may have already answered your question there.

Shop Opening hours:
Monday: 9am – 5.30pm
Tuesday: 9am – 5.30pm
Wednesday: 9am – 5.30pm
Thursday: 9am – 5.30pm
Friday: 9am – 5.15pm
Sat/Sun: Closed

Shop Address: 520-522 Kingsland Road, London E8 4AH
Warehouse Address: 1A Forest Road, London E8 3BY (30 sec walk from the shop)
Telephone: +44 (0) 207 254 2451
Email: Email us here

Incredibly knowledgeable, friendly and helpful staff, and a great range of stock in this lovely independent shop. Highly recommended.

Katie Matthews
17:08 20 Oct 20

It's been there's years great shop. I hope it stays open for years too come.

Linda Haswell
12:21 15 Oct 20

They have everything and the staff are always lovely

Abby Robertson
11:56 24 Aug 20

Great range of products, helpful friendly staff. Highly competitive pricing. Using DHL means efficient delivery.

susie wagstaff
16:20 06 Aug 20

Fantastic. It is pleasing to learn that they're back up and running.

Richard Duffy
14:08 01 Aug 20

Adam was very helpful when I accidentally made the wrong order, it was quickly fixed and delivered by the next day! Perfect service. Thank you William Gee!

Anna B
11:41 06 Jun 20

William Gee was the only place I could find that would supply thread on-line. They also have a good range of other haberdashery items, and stocked elastic when most other outlets had run out. When one item (a marking pencil) was faulty, I emailed in to let them know and within a couple of hours had a reply and the replacement was delivered the following day. This was mid-lockdown when all haberdashers are very busy and much quicker than other outlets. They are now the first place I’ll look to order any haberdashery.

Clare Bewick
16:05 21 May 20

I made the online order from Italy. The shipment was very fast and all purchased items were in perfect state. Is a well stocked haberdashery. Thanks a lot.

Giulia Cilia
06:35 08 May 20

Personal and very attentive service. Speedy delivery, even in these crazy times. Great product range and good prices.

Dallas Taylor
08:04 23 Apr 20

Made my first purchase for my business, Cathrin Brodie Ltd. Excellent and speedy service, great range of products and competitive prices. One item was missed from the order but that was dealt with and resolved very speedily. I have no hesitation in recommending this business and I will certainly be back!

Pauline Randall
16:05 17 Jul 19

I was searching for a difficult to find product, Adam from William Gee was incredibly helpful and not only pointed me to the item in stock but also changed the minimum order so it was more appropriate to my needs, thank you that was really excellent! Once ordered the product arrived promptly and as advertised.

Jenny Brent
18:55 24 Jun 19

Very good service. Helpful staff with great knowledge. Hope to see shop.

Pauline Rawlinson
14:56 03 Jun 19

Great being able to find all your sewing needs in one place. I placed an order for a few items & all were received quickly & at a great price.

Jacqui Thomas
11:54 03 Jun 19

Excellent customer Service. Had an issue with an order and it was sorted in minutes. Also got items in for me that I need on a regular basis. Good prices too.

Joanna McCall
16:12 23 May 19

My first experience of buying from this company. Good price, smooth transaction and super fast delivery. Would definitely recommend them for all your haberdashery needs.

Christine Muttock
15:41 19 Apr 19

Great products, I received my order (overlocker thread and dot & cross pattern paper) within 24 hours of ordering. Would definitely order again.

Fiona Barnett
08:15 04 Apr 19

Managed to find exactly what I wanted at a fantastic price. Quick delivery. Very happy.

Lara Lewis
10:33 25 Mar 19

Wonderful old shop complete with original layout and fittings. Long may it last. Helpful service too.

Anne Barron
15:22 15 Mar 19

Thank you very much for my order. I was able to choose the right products at a good price from an extensive range all in one place. Quick delivery too.

CatsMistress
12:10 18 Feb 19

I'm very pleased with the items that I've purchased and they were delivered very quickly.

jayne cooke
07:25 31 Jan 19

Not only do William Gee have an amazing amount of products at great prices their customer experience must be second to none! I placed my order at about lunchtime and it was in my house in Derbyshire by 8.15am the next day! Thank you.

Di Kendall
12:59 23 Jan 19

Quick delivery, quality products I struggled to find a shop that provided all the products I needed and found this! Will order again.

RADUTA ROXANA
14:19 21 Jan 19

A great little shop with a good selection of quality haberdashery from notions to lining fabrics. I bought a beautiful pair of William Whiteley Wilkinson fabric shears and they are excellent.

Laura Haines
09:57 10 Jan 19

Had everything I needed. Delivery was very quick. Will shop with William Gee again.

Richard Christian
07:50 24 Dec 18

Ordered two pairs of shears. Got an immediate telephone call advising that one item was not in stock but would be delivered as soon as available. Both items arrived within 8 days.

David Brown
15:08 29 Nov 18

Brilliantly helpful staff, quick to respond to emails and to ship. Helped me find specific items not on the website and very easy to deal with and process. Will continue to use for future business purchases!

Hayley Jones
11:22 14 Nov 18

Excellent service and high quality products. Highly recommended.

C Parfish
17:08 02 Nov 18

My friend bought some Terko satin cotton recently and was very impressed with the excellent service, will definitely use again.

derek richardson
20:33 29 Oct 18

Excellent service - William Gee supplied thread for curtain making that I had struggled to find elsewhere and for a fraction of the price of the few suppliers I had managed to find elsewhere. Delivery was fast and reasonably priced. Would recommend and will be shopping there again. Thank you.

Hannah
09:48 26 Oct 18

Good stockist and and very specialist provider

Enrique Rodriguez Moscoso
10:28 15 Oct 18

I ordered binding and was very pleased with it..Communication went smoothly very nice people Thank you so the sale .Annette from Nottingham. Will definitely buy again

Crabbycheetah
06:10 07 Oct 18

Quick and efficient service. Very good quality products

Mo Heywood
06:07 07 Oct 18

Was more than pleased with the things that I ordered arrived very promptly and were packed well would certainly recommend and look forward to ordering again in the future.

caren Tapley
07:37 13 Sep 18

I ordered a 150m. roll of Dot and Cross pattern and received the parcel the following morning, excellent customer service, thank you.

Janet Megson
14:31 29 Aug 18

I placed an order for some haberdashery items. They arrived well packed and secure so there was no damage; and, earlier than I expected to receive them. Good quality products, will definitely be ordering again. Thank you very much!

kemi watchorn
12:32 06 Aug 18

Placed an order online to collect, was ready quickly and they called to tell me so. Through browsing online store it is probably the best stocked haberdashery in the uk, stocking harder to find and a lot of items for designers. Will definatly be using again.

Thewilsonsdidwhat
08:25 02 Aug 18

Amazing service. Next day delivery. Good value.

Janette Hall
14:15 30 Jul 18

Online ordering is simple; efficiency in recieving goods in a timely manner is superb. Will continue to use William Gee.

Lara Kelly
12:26 28 Jul 18

Have used them for a number of years both professionally and personally. Great prices, fast and efficient service and amazing staff who go out of their way to help.

Catherine McEvoy
16:34 03 Jul 18

Excellent service and quick delivery. The only place on the Web I could find Acetate Satin at the correct weight. Very pleased with the product and I will certainly come to you again when we need.

Sifu K
20:39 30 Jun 18

Everything I needed in one place and speedy efficient delivery, can't ask for much more :)

Shirley Mather
15:55 22 Jun 18

Lovely habedashery with very friendly and helpful staff. Easily accessible by public transport. Will definitely go again.

Fatima Mirza
14:35 17 May 18

I placed my first order recently and I was very pleased with my purchases. Everything was as described, the quality was outstanding and it was all affordable. Their wide range of haberdashery is the best I've come across. I'll definitely be back for another haul.

twenty.seven zero.three
07:53 27 Mar 18

Excellent quality goods and speedy delivery, can't ask for more! I'll definitely shop here again.

Lisa Wightman
22:34 02 Mar 18

Excellent. I made a silly mistake when ordering. Phoned immediately and it was all sorted straightaway. Couldn’t have wished for better service. Thank you.

Joan Clark
09:57 25 Jan 18

I visited WilliamGee store today. I am a new starter in sewing, so I had just a paper with a list of unknown words to me. Effie, the sales assistant, was very helpful, indeed. She explained to me what I needed for and replied friendly to my queries. So, I easily found all I needed and I am happy! I will definitely recommend this place.

Natalia Kokla
12:17 10 Jan 18

Excellent service provided by this family run business. Not only are the prices superb but the delivery time is swift too. I shall be definitely using William Gee again and have recommended them to all of my 'stitchy' friends!

Zoe Goodwin
15:54 03 Jan 18

Great price and found exactly what I need, speedy delivery too. Will definitely be returning for more zips!

WOSAT Group SC046663
09:44 20 Nov 17

Amazing selection on their website - lots of unusual and hard to find items. Great prices and quick delivery. I will definitely be shopping there again just because of the extensive range of products.

rosalind povey
09:40 02 Nov 17

Brilliant service. Really helpful when I telephoned them. My order was processed very quickly. Will definitely use them again.

Jane
18:14 31 Oct 17

A fantastic place for all haverdashery needs. I've been buying from this company for years. Excellent customer service, responds promptly to any issues. Shopping online is easy, but the shop is always worth visiting.

Sonia Auyeung
18:56 06 Sep 17

Placed my first online order with William Gee for my small sewing business. Web site very easy to navigate and use, good quality products and very speedy delivery. Very happy customer, I will be ordering again. Thank you.

julie payne
20:03 13 Aug 17

Incredible sewing and craft shop, reminds me of long established sewing shops in Manchester growing up in the 80s. It's not a massive shop but they have everything you could ever want at very competitive prices. I also love their bargain bundles and bags.Staff are incredibly friendly and helpful too. I have done both click and collect online and bought from the shop in person, both great experiences but if you're easily tempted I advise the former option.

Sophie J
23:39 11 Aug 17

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