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William Gee's Haberdashery

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William Gee's Haberdashery

Welcome back to William Gee.
Please sign in or Register for a faster checkout.

Festive ideas for decorating with velvet ribbon

I love making little bits for my home all year around, but I particularly enjoy homemade festive decorations. I was looking through the lovely velvet ribbons that William Gee stocks, and came up with a few fun ideas for working them into your festive projects. Velvet is beautiful and luxurious – whether you’re looking to […]

Sew Invisible Zips with confidence!

Sew invisible zips with confidence

If I’m honest, I always used to avoid sewing invisible zips – it looked fiddly and I wasn’t sure I’d ever get it looking neat enough to be worth it! Over the years I’ve seen lots of tutorials and learned a few tips for how to get them looking lovely and neat. It turns out […]

Sewing Tutorial: Turn Scraps into Scrunchies

Get creative with ric rac braids!

Ric rac braid has become increasingly popular over the last few years, and it’s easy to see why – you can use it on just about everything! It comes in a wonderful array of fun colours, and I’ve seen it used in lots creative ways. First invented in the 1800s, it was often used as […]

Sewing Tutorial: Turn Scraps into Scrunchies!

Turn scraps into scrunchies, two ways!

I love making use out of something that would otherwise be thrown away. As makers, we’re often left with odd bits and bobs lying around and, if you’re anything like me, that means lots of awkwardly small offcuts of fabric. One fantastic way to make the most of these is to sew some scrunchies! You […]

William Gee Studio: Welcome to our new online sewing space

WG Studio: Welcome to our new online sewing space!

We hope you’ve enjoyed our previous posts and reading about William Gee’s history. We love connecting with our customers and sharing topics we think you’ll find interesting. We’re excited to let you know we’re launching our new online sewing workshop: William Gee Studio. It’ll be full of fun and useful ideas to inspire your crafting […]

The warehouse round the corner on Forest Road - not much has changed since the 1970s

We’re hiring: Join the team in our London shop!

We have a fantastic opportunity for a Full-Time Sales Assistant to join our friendly team in our shop in Dalston, London.  William Gee is a long-standing family-run haberdashery in Dalston, London, who are celebrating successful high street trading for over 115 years. Our shop is now looking for the right candidate with retail experience who […]

Our shop has reopened - William Gee UK

Our shop has reopened!

LIVE UPDATE: We are fully active and our shop in Dalston is open for customers again! Dear customers, suppliers & friends, We wanted to assure you that normal levels of service have resumed at William Gee, and are happy to announce that our shop at 522 Kingsland Road, London E8 4AH has reopened. – Delivery […]

Product List featured image 2015

Updated 2020 Product List now available

We’ve updated our product list, introducing new lines and removing discontinued ones, in order to give you a comprehensive list of all the items we stock at William Gee. The majority of these items are available online, though please do get in touch if there’s something you cannot find and we’ll do our best to […]

William Gee Summer Sale 2019

William Gee’s Summer Sale 2019

UPDATE: FLASH SALE IS NOW OVER 🙁  We’ve got some exciting news for our lovely friends & family…We’d like to invite you to William Gee’s SUMMER SALE Event on Friday 28th June 2019! We’re sure you’ve been busy creating, making and mending your fabulous projects over the winter months. Now, with the sunshine slowly beginning to […]

Your guide to the best independent sewing pattern companies

A guide to the best independent sewing pattern companies

The past few years has seen a rise in smaller sewing companies and now there seems to be patterns to suit everyone, whatever their style. From French style to vintage inspired, here are a few of the best independent sewing pattern companies out there and the pick of my favourite makes. If you know of […]

Sewing Bee Part 3: Interfacing

Sewing Bee Part 3: Interfacing

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | | Part 4: Fastenings It’s what’s on the inside that counts… It’s an old adage that it is what is on the inside that counts, and when it comes to constructing a professional garment, it makes a huge difference to collars, […]

Sewing Bee part 2 - Pattern Hacking

Sewing Bee Part 2: Pattern Hacking

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | | Part 4: Fastenings After part 1, your sewing studio should be fully equipped and we are ready to move on to the interesting part – designing and making clothes! To make clothes there are two ways of starting: draping on a […]

Great British Sewing Bee with William Gee's Haberdashery

Sewing Bee Part 1: Tools of the Trade

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing | Part 4: Fastenings Ever wondered what goes on in a professional sewing studio? Has the Sewing Bee inspired you to give it a go yourself? Here are some useful tips and insider secrets on how to take your projects from amateur home […]

William Gee Giveaway

Win a William Gee Sewing Kit in our Winter Giveaway!

Beat the January blues in our fantastic Winter giveaway! We want to give 1 lucky person the chance to win a STYLISH Sewing Kit, sponsored by William Gee! What’s more, we have some fantastic runners-up prizes too! » Prize Breakdown Winner: William Gee Sewing Kit! Runners Up: William Gee’s Pot Luck Moon Threads x 10 reels » […]

Great British Sewing Bee set to return to our screens in 2018

HUGE NEWS! Great British Sewing Bee is set to return in 2019!

That’s right, you heard correctly, our favourite TV Programme is back! Though one person will be missing from the mix…We can confirm that Claudia Winkleman will NOT be presenting the show, which as of yet does not have a broadcasting date.  Head to William Gee Online for professional sewing, dressmaking & fashion design tools with FAST […]

Win a Janome J3-18 Sewing Machine - William Gee UK

PRIZE GIVEAWAY…Win a Janome J3-18 Sewing Machine!

To celebrate William Gee’s 112th birthday, we are giving you the chance to win a Janome J3-18 Sewing Machine in our prize giveaway, as well as some fantastic runners-up prizes too! We are proud to partner with Tysew, a leading supplier of high quality sewing machines (and another UK family-run business), for this fantastic prize. […]

A Guide to the Best Sewing Blogs to follow in the UK

A Guide to the Best Sewing Blogs to Follow

William Gee are proud to present to you A Guide to the Best Sewing Blogs to Follow! We’ve been on a mission to find the top sewing bloggers in the UK (as well as a few international bloggers) and now, after months of speculation, we’re ready to reveal the winners of William Gee’s Sewing Blog Awards… […]

William Gee and Fashion Enter in 2018 Collaboration

JUST IN! William Gee proud to announce collaboration with Fashion Enter

WE’RE SO EXCITED to let you know that William Gee have teamed up with Fashion Enter, an award-winning social enterprise within the fashion and textiles industry based in London. But before we tell you more, we wanted to ask you this:  • Are you a fashion student looking to gain exposure to the highest level […]

Nominate your favourite sewing blog in 2018 - William Gee

Nominations Open for Best Sewing Blogs to Follow in 2018!

It’s that time of year again, when you get to have your say on who should feature in our Best Sewing Blogs to Follow in 2018. This is your chance to tell us who to celebrate. Check out the winners of William Gee’s Best Sewing Blogs to Follow in 2016 here We’re really excited to be […]

William Gee Haberdashery on the BBC London Radio Jo Good Show

William Gee on BBC Radio London 94.9FM

William Gee Directors Jeffrey & Adam Graham were invited to talk on The Jo Good Show at BBC Radio London, and for those that missed it, we’ve uploaded the broadcast here: We absolutely loved our time on the show, talking about our family-run haberdashery and how a business of 111 years old operates in today’s fast-changing […]

The Ultimate Wedding Season Survival Guide

The Ultimate Wedding Season Survival Guide

Yes, that time has arrived again. Straw hats the size of a small planet are fished out from the back of the airing cupboard and plucked into shape. Formal suits are donned in the hopes that the moths have not been dining on it. Will the waistband fasten? Love them or hate them, matrimony has been an […]

Pattern Cutting Simple Shapes - A Skirt

Simple Shapes Pattern Cutting: Skirt

I have been teaching pattern cutting for a number of years, but have a particular interest in pattern cutting using simple geometric shapes. One of my students brought in a skirt for me to look at, this is my ‘simple shapes’ version. The basic tools required are a set square or pattern master plus a […]

The William Gee Top 10 essential tools for budding tailors

Top 10 Essential Tools for Budding Tailors

Tailoring is a garment construction process with unique parameters. If it was a winter sport, I imagine it would be professional slalom skiing. Each calculated step and process may appear rather unnecessary, but omit it or approach it with a carefree manner, and it will be your undoing. Traditional tailoring is about precision and calculation. […]

SPRING PRIZE DRAW! Enter to win £100s worth of William Gee Goodies!

It’s competition time! To celebrate Spring 2017, we’re giving you the chance to win some fantastic prizes courtesy of William Gee! We are delighted to give one lucky person the chance to win a great selection of sewing tools and treats, an exclusive collection of 10 patterns, fantastic sewing magazines and so much more! Don’t miss out […]

We’re thrilled to announce that we’ve partnered with Tree Nation, the platform to reforest the world & fight climate change! Home to over 90 planting projects in 33 countries, Tree Nation is a non-profit organisation that helps people & companies offset their CO2 emissions. Join us by planting trees & offsetting carbon emissions with William Gee today!

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