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How to make a Maxi Dress at William Gee

10 Dresses for the Festive Season: Maxi Dress

Dress 1: Bardot Dress | Dress 2: Slip Dress | Dress 3: Maxi Dress Hi guys, welcome back to the blog series that will have you sorted for all of your social events coming up! Next on the list, the Maxi dress. When I think 70’s

10 Dresses for the Festive Period: Slip Dress

10 Dresses for the Festive Season: Slip Dress

Dress 1: Bardot Dress | Dress 2: Slip Dress | Dress 3: Maxi Dress It’s officially under 4 weeks to the big day, Black Friday madness has been and gone, the weather is getting colder and the Coca Cola advert has been spotted. Yes that’s right it’s the

10 Dresses for the Festive Season - Dress 1

10 Dresses for the Festive Season: Bardot Dress

Dress 1: Bardot Dress | Dress 2: Slip Dress | Dress 3: Maxi Dress Hi everyone, I’m Andrea and in the run up to the festive season I’m going to show you some quick win dresses that you can make to wear to any social event

Sewing Bee Part 3: Interfacing

Sewing Bee Part 3: Interfacing

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing It’s what’s on the inside that counts… It’s an old adage that it is what is on the inside that counts, and when it comes

The History of British Design

The Heritage of British Design

British fashion has been an unlimited source of style and inspiration for more than 300 years. Many strides within menswear today is influenced by the British men who have pushed fashion forward for generations; from the upper-class gentlemen to the

Lined vs Unlined Dresses

Versus: Gorgeous Lined – or – Great Unlined Dresses?

A couple of years ago, I made an unlined dress to wear to a summer wedding – just as a guest, so think cocktail length and fairly formal. I had fallen in love with a dress on Pinterest and was

A Shape of Things to Come by William Gee Director Jeffrey Graham

An Open Letter from the Director

William Gee set up this haberdashery shop in 1906. At that time, there were hundreds of clothing factories in the area, and someone had to supply them with the goods they needed- such as sewing threads and fastenings. This was

What is the best type of bias binding?

Versus: Ready to use – or – Homemade Bias Binding?

I haven’t used bias binding on my cushion projects for a while, so I thought it was time to give it a go when I started working on a set of autumn cushions. You can use it as the stand-out

Structure of a zip

The Structure of a Zipper

As we know, a zip is not just a zip… SLIDER The slider joins or separates the elements when the zipper is opened or closed. Various types of sliders are available depending on use. ELEMENTS The teeth, also known as

Hand Dye vs Machine Dye

Versus: Hand Dye – or – Machine Dye?

After finishing a run of batik projects, I had packed away my salt and Dylon sachets in favour of other makes. But then fresh inspiration popped up on my Pinterest feed in the form of galaxy prints, cute vintage textile

Versus series - wadding vs toy filling

Versus: Fluffy Toy Filling – or – Puffy Wadding?

Certain projects call for a nice, big square of cotton or polyester wadding. Others, like cuddly dolls or comfy cushions, will see you adding polyester toy filling to your shopping basket without a second thought. If you’re charting your own

How I made a vintage summer dress

A Summer’s Day Wedding Dress

When my cousin Emma called to say she was getting married, asking my two lovely daughters to be her flower girls, I was absolutely thrilled! The wedding was to be held in the beautiful Doxford Hall, Northumberland, and being a

Rouleau Loops

Rouleau Loops – not as tricky as you might think!

Rouleau Loops are the perfect way to add an elegant finishing touch to special occasion and everyday dressmaking projects, something a bit more special than standard machined buttonholes! I love these versatile little loops and use them all the time

Great British Sewing Bee

Sewing Bee 2016 Flash Sale – 48 HOURS ONLY!

To celebrate the series finale of the Great British Sewing Bee, we are having a FLASH SALE! From the moment the Sewing Bee winner is announced, we’ll be reducing our online prices by a further 10%! But hurry, our flash sale

Sewing Bee part 2 - Pattern Hacking

Sewing Bee Part 2: Pattern Hacking

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing After part 1, your sewing studio should be fully equipped and we are ready to move on to the interesting part – designing and making clothes!

Kim Dress by Hand London

How I made a beautiful Kim Dress!

On reading an earlier post Best Independent Sewing Pattern Companies, I was drawn to the indie company By Hand London – particularly the Kim dress – which had a vintage look with its fitted bodice and gathered skirt. So I decided to make

Sewing Bee Part 1 - Tools of the Trade

Sewing Bee Part 1: Tools of the Trade

Part 1: Tools of the Trade | Part 2: Pattern Hacking | Part 3: Interfacing Ever wondered what goes on in a professional sewing studio? Has the Sewing Bee inspired you to give it a go yourself? Here are some useful

Sewing Bee

Sewing Bee Giveaway: Enter to win loads of sewing goodies & craft bags!

It’s competition time! To celebrate the start of the 2016 Sewing Bee tonight, we’re giving you the chance to win a William Gee Goodie Bag full of crafty treats and sewing goodies!  The Great British Sewing Bee is back on our screens Monday 16th

William Gee 110 years

William Gee celebrates its 110th birthday!

This week we celebrate our 110th birthday, and to mark the occasion, we’re offering 10% OFF to the first 110 customers who shop with us, using code 110YEARS. Start saving in our online shop here. In 1906, William Goldstein (right)- an East European immigrant- changed

5 of the best sewing and craft blogs to follow in 2016

5 of the Best Sewing Blogs to Follow in 2016

Sewing bloggers are a great source of inspiration and if you’re a newbie seamstress, you can pick up some fab ideas from them. Here’s my pick of the best sewing bloggers that you should follow – if you don’t already. If you

Sewing Curves

Sewing Curves: How do you sew yours?

When I used to look at buying a new sewing machine, the number of stitches per minute was always important to me – well, the quicker the machine stitched, the faster I could make stuff. Or so I thought. I

Download Product List

With over 9000 sewing, craft and fashion design products to choose from, we’ve compiled a comprehensive list of what we stock in our London warehouses. Download our product list (PDF) here.

View Shade Cards

Let’s help you find that perfect colour! Our shade cards are now online, and will assist you when matching your beautiful garments with our products. If you would like to purchase any shade card, please call Debbie on 020 7254 2451 or email us.

High Quality design tools for all your courses

We’ve compiled a list of all your essential items to get you going at school, college or university. As always, we’ll do all we can to deliver your items in time for your presentations and shows. Click here to view our student section, or check out our tailored sewing kits here.

William Gee is your number one resource for sewing products and quality craft supplies in the UK. We’ve been a family-run business for over 110 years, and continue to supply our customers with high-quality products from leading worldwide brands.
Shopping with us is secure & easy, though feel free to get in touch for further assistance, or pop into our shop in London and get hands-on advice from our team. With over 9000 products in our London warehouses and 10,000+ happy customers each year, it has to be Gee’s.
For more on our history, check out Our Story: Family-run since 1906.

Discover Prym


For the best in sewing and craft-related notions, visit our Prym section.

Discover Fiskars


For durable, sharp, top-quality scissors and shears, head to our Fiskars page.

Discover YKK


For strong, high quality zips in a variety of colours, view our range of YKK zips.

Discover Gutermann


For the UK’s favourite threads, view our fantastic range of Gutermann products.

Discover Vilene


For all types of interfacing and fabric stabilisers, check out our Vilene products.

Discover Shoben


For our practical range of fashion design equipment, view our Shoben range.